LOS PROSPECTOS DE LOS FÁRMACOS COMO PARADIGMA DE UNA COMUNICACIÓN INEFECTIVA
Abstract
In the 20th. C. failures of the communicative process have been detected in certain texts, mainly due to their inadequacy to the precise situation they are intended for. Besides, there are texts whose content may not be understood by the reader. Th is is often the case in brochures for pharmaceutical products. Due to the importance of this matter and its social repercusion, in this article we present some examples of inadequate use of language, either due to inespecifi city or extralinguistic mistakes. Th is may cause confusion and raise communicative barriers between the text and its receivers.Downloads
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