Lazos, apropiaciones y transgresiones de estrategias de la iconosfera publicitaria en las artes visuales. Una perspectiva crítica desde el arte español actual
Abstract
The text leads from the existing links between Art and Advertising, whose approach is made from an appropriationist aspect. Visual Arts make use of elements derived from advertising strategies in order to bring them to their field, modifying them, and generating a new discourse. Advertising, understood as a power mechanism, is addressed from a critical standpoint; we especially put the focus on artistic proposals with critical components, all of them framed in Spanish Actual Art.
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