Strengths, weaknesses, opportunities and threats of football industry in the Iranian Mazandaran Province
Abstract
The objective of this study was to analyze the strengths, weaknesses, opportunities and threats of football industry in the Iranian Mazandaran Province. The sample of the present study consisted of 80 football experts (92.5% males and 7.5% females). The instrument used was a valid and reliable questionnaire consisting of four parts: 1- Strengths (17 questions), 2- Weaknesses (25 questions), 3- Opportunities (13 questions) and 4- Threats (19 questions). The statistical analysis was carried out with SPSS 24. The results showed that Mazandaran football industry had more weaknesses than strengths and more threats than opportunities. Considering these results, the authors propose a series of strategies to improve the football industry of this province using the SWOT approach.
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References
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The works and papers that are published in this Journal are subject to the following terms:
1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.
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