Behavioral intentions, satisfaction and perceived quality of the spectators of the 2017 Asian Men's U23 Volleyball Championship

Authors

  • B. Naghi-Pour Givi
  • A. Hossein Monazzami
  • E. Mohamadi Turkmani
  • R. Mirfallah Nassiri
DOI: https://doi.org/10.6018/sportk.461731
Keywords: Behavioral intentions, satisfaction, perceived quality, volleyball

Abstract

The aim of this study was to analyze behavioral intentions, satisfaction and perceived quality of the spectators of the 2017 Asian Men's U23 Volleyball Championship. The sample was composed of 351 spectators of the event. The instrument used was a reliable questionnaire with five sub-questionnaires about service quality, main product quality, service satisfaction, game satisfaction, and behavioral intentions. The statistical analysis was based on structural equations and it was carried out with the software WarpPLS version 6. The quality of services had a significant effect on service satisfaction (β=0.504, P<0.001). The core product quality had a significant effect on game satisfaction (β=0.658, P<0.001). Also, the game satisfaction had a significant effect on behavioral intentions (β=0.514, P<0.001). However, the effect of service satisfaction on behavioral intentions was not significant. Therefore, it is recommendable that the organizers of mega sport events consider these results in order to improve the behavioral intentions, satisfaction and perceived quality of the spectators.

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Published
01-01-2021
How to Cite
Naghi-Pour Givi, B., Hossein Monazzami, A., Mohamadi Turkmani, E., & Mirfallah Nassiri, R. (2021). Behavioral intentions, satisfaction and perceived quality of the spectators of the 2017 Asian Men’s U23 Volleyball Championship. SPORT TK-EuroAmerican Journal of Sport Sciences, 10(1), 113–118. https://doi.org/10.6018/sportk.461731
Issue
Vol. 10 No. 1 (2021)
Section
Articles

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The works and papers that are published in this Journal are subject to the following terms:

1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.

© Servicio de Publicaciones, Universidad de Murcia, 2013

2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.

3. Conditions of Self-Archiving. It is permitted and encouraged that the authors spread electronically the pre-print (before printing) and/or post-print (the revised, evaluated and accepted) versions of their papers or works before their publication since this favors their circulation and early diffusion and therefore can help increase their citation and quotation, and also there reach through the academic community.