Influence of the satisfaction and the perceived value related to the “Word of Mouth” in costumers of sports center
Abstract
One of the main objectives of sports services is to retain users as long as possible in this service. For this reason, since the beginning of the literature on sports management, which analyzes the different management variables, more and more works appear that try to provide information related to this objective. Within the future intentions of the users, the recommendation is one of the main factors to be able to analyze the future behaviors of these users. For this reason, this research tries to analyze which is the influence of the satisfaction and the perceived value of the users, on the "Word of Mouth", that is, how these two variables influence the future recommendations of the same users. In this way, to provide different sports services, and sports managers in particular, valuable information to obtain loyal customers to the service.
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1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
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The works and papers that are published in this Journal are subject to the following terms:
1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.
3. Conditions of Self-Archiving. It is permitted and encouraged that the authors spread electronically the pre-print (before printing) and/or post-print (the revised, evaluated and accepted) versions of their papers or works before their publication since this favors their circulation and early diffusion and therefore can help increase their citation and quotation, and also there reach through the academic community.
