SWOT analysis of the marketing of badminton premier league of Islamic Republic of Iran
Abstract
The present study was aimed at SWOT analysis of the marketing of badminton premier league. It was a descriptive-analytical study. The statistical population included 120 individuals who were experts, reporters, coaches and supervisors, and vice-presidents of the provincial boards among whom 92 individuals were selected as the study sample by a stratified random sampling method. Data collection was carried out using a researcher-designed SWOT questionnaire that was confirmed by 10 university and academic experts. The reliability of the questionnaire was confirmed based on a primary study on 30 individuals (Cronbach’s Alpha α=0.88). The results indicated that marketing of badminton premier league had 10 strengths, 10 weaknesses, and 10 threats, and it is recommended that opportunities should be utilized to turn threats to opportunity and weaknesses to strengths in order to have a more dynamic league.
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The works and papers that are published in this Journal are subject to the following terms:
1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.
3. Conditions of Self-Archiving. It is permitted and encouraged that the authors spread electronically the pre-print (before printing) and/or post-print (the revised, evaluated and accepted) versions of their papers or works before their publication since this favors their circulation and early diffusion and therefore can help increase their citation and quotation, and also there reach through the academic community.
