Product or service tangible and intangible variables: the creation of the itness application ‘punnett square’ (faps)
Abstract
Health and fitness (H&F) industry has always highlighted product’s tangible variables over untouchable ones. Nowadays conspicuous market models are proving that these facets are increasingly required by international societies and contexts and are demonstrated to be incredibly useful. The applicability and usability of fitness resources (products, services or mixed solutions) depends upon a genuinely innovative approach to the definition of those hidden intangible variables. This literature analysis underline that also academic contributions focus more attention on ‘touchable’ variables, but it’s now the time for the ‘B side’. The introduced Fitness Applications ‘Punnett Square’ (FAPS) tool helps to better understand the ever-growing world of fitness industry resources. It is also direct applicable to all those sector professionals who operate in their daily-life facility routine, with the final goal to increase levels of assessment of H&F product and service knowledge, for what already own and for emergent choices or purchasing actions.
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1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
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The works and papers that are published in this Journal are subject to the following terms:
1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.
3. Conditions of Self-Archiving. It is permitted and encouraged that the authors spread electronically the pre-print (before printing) and/or post-print (the revised, evaluated and accepted) versions of their papers or works before their publication since this favors their circulation and early diffusion and therefore can help increase their citation and quotation, and also there reach through the academic community.
