Fitness industry in Spain; analysis of low-cost and whole body electromyostimulation centers
Abstract
The evolution of the fitness sector is a constant that has been repeating itself for years. New trends and business models are emerging in order to gain a foothold in the sector or attached on it. Low-cost gyms and whole body electromyostimulation centers currently present significant growth in Spain.
The aim of this study is to analyze this type of centers and reasoning the possible impact that they may have on the fitness sector.
In both cases, the growth and expansion of these centers has turned out to be fast and constant, and it is expected to be continued like that during the next year. The increase presence of these centers has an impact both in the rest of companies of the sector an in the final user. Different points and observed factors may influence the consolidation, permanence an stability of both centers.
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© Servicio de Publicaciones, Universidad de Murcia, 2013
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The works and papers that are published in this Journal are subject to the following terms:
1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.
3. Conditions of Self-Archiving. It is permitted and encouraged that the authors spread electronically the pre-print (before printing) and/or post-print (the revised, evaluated and accepted) versions of their papers or works before their publication since this favors their circulation and early diffusion and therefore can help increase their citation and quotation, and also there reach through the academic community.
