Loyalty to sport: An application of the TPB to public services for sports
Abstract
The Theory of Planned Behavior (TPB) has been used in multiple industries and markets to explain the behavior of individuals. In the Colombian sports sector has never been used as a tool to model the behavior of individuals loyal to the sports offered by public institutions.
In this study, the TPB model is proposed as a hypothesis to explain the history of loyalty to the sport, an empirical sample of 411 users of the programs of sport and physical activity INDERE (La Estrella, Antioquia) is collected, run a confirmatory factor analysis to ensure the reliability and validity of the measurement model and the hypotheses are tested by structural equation modeling.
The study showed that TPB provides a good fit to model the behavior of loyalty to the sport and concluded that Perceived Control is the main antecedent of loyalty to sports such programs.
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The works and papers that are published in this Journal are subject to the following terms:
1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.
3. Conditions of Self-Archiving. It is permitted and encouraged that the authors spread electronically the pre-print (before printing) and/or post-print (the revised, evaluated and accepted) versions of their papers or works before their publication since this favors their circulation and early diffusion and therefore can help increase their citation and quotation, and also there reach through the academic community.
