“Meet our group!”:

Addressing multiple audiences on the websites of Spanish research groups

Keywords: Research groups, Digital composing, Academic websites, Audience, Language choice, Multilingual practices.

Abstract

Websites offer research groups a powerful tool for self-promotion and dissemination of their research to a diversified audience. The aim of this study is to explore how research groups affiliated to a research institution in a non-Anglophone country compose their websites to achieve visibility and impact and reach multiple audiences. Content analysis of the websites and semi-structured interviews were used to examine the language(s) in which the websites are written and their content. The study shows that through these websites research groups address simultaneously the international disciplinary community and various local audiences and that these audiences shape the choice of language and content. Findings from this study provide insights into new communication and representation practices engaged in by research groups to meet disciplinary goals, requirements for funding, and society’s demands.

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Published
30-12-2019
How to Cite
Luzón, M. J. (2019). “Meet our group!”: . International Journal of English Studies, 19(2), 37-59. https://doi.org/10.6018/ijes.382561
Section
Articles