LET THE POTENTIAL RN-BSN STUDENT BE HEARD: RECRUITMENT AND RETENTION ISSUES.
Abstract
The purpose of this article is to describe results of two surveys undertaken by the faculty in a West Texas school of nursing. The initial survey had as its focus the assessment of factors important to registered nurses when considering a return to the academic environment for the BSN. The second survey also had a focus to assess the perceptions of currently enrolled registered nurses in the RN to BSN program. Recognizing the complexity of recruitment and retention issues for RN to BSN programs, a program decided to take a proactive position in addressing these issues. The market area for this program is a seventeen county region in a primarily rural area of West Texas. This region has a population to registered nurse ratio of 175:1 as compared to the state of Texas of 131:1. A faculty task force developed a survey tool that was mailed to registered nurses in the region. Data were analyzed to determine preferences of these registered nurses for enrollment and completion of the program. Concomitantly, the faculty also surveyed currently enrolled students to determine their perceptions of the factors important for returning and remaining enrolled. Data analysis was conducted to determine information that would have implications for future recruitment and retention strategies of the school. Both surveys provided data that assist faculty in determining strengths and barriers for the registered nurse population to recruit and retain the registered nurse population enrolled in rural programs.Downloads
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