Un enfoque psicofisiológico de los mensajes de miedo. Respuestas autónomas, subjetivas y conductuales a los mensajes de promoción de la salud.


  • Francisca González Javier University of Murcia (Spain) and Murcia Institute of Biomedical Research (Spain)
  • Jesús Gómez-Amor University of Murcia (Spain) and Murcia Institute of Biomedical Research (Spain)
  • Juan R. Ordoñana University of Murcia (Spain) and Murcia Institute of Biomedical Research (Spain)
DOI: https://doi.org/10.6018/analesps.483391
Palabras clave: Apelaciones al miedo, Mensajes de promoción de la salud, Respuesta autonómica, Respuesta de orientación, Atención, Cáncer de mama, EPPM


Se diseñó un estudio para analizar los efectos que tienen las apelaciones al miedo sobre las respuestas psicofisiológicas, subjetivas y conductuales en la población diana. Para ello, se presentaron, a 98 mujeres de 49-50 años de edad, tres mensajes sobre el cáncer de mama promoviendo la realización de mamografía regularmente. Los mensajes fueron elaborados de manera similar a los utilizados por los programas de promoción de la salud. Los tres tenían la misma longitud, formato y estructura, pero variaban en determinadas claves que diferenciaban su carácter (Amenaza, Sorpresa y Estándar/control). Durante la exposición a estos mensajes, se registraron, de manera continua, las respuestas psicofisiológicas (frecuencia cardíaca y frecuencia de respuestas electrodérmicas inespecíficas). Después de ver los estímulos, se tomaron medidas de autoinforme y de personalidad (STAI y EPQ-A). Se encontraron respuestas significativas a los mensajes para todas las medidas psicofisiológicas. Independientemente del mensaje presentado, el patrón de respuesta psicofisiológica se relacionó significativamente con la conducta preventiva de detección del cáncer.


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Cómo citar
González Javier, F., Gómez-Amor, J., & Ordoñana, J. R. (2021). Un enfoque psicofisiológico de los mensajes de miedo. Respuestas autónomas, subjetivas y conductuales a los mensajes de promoción de la salud. Anales de Psicología / Annals of Psychology, 37(3), 412–423. https://doi.org/10.6018/analesps.483391
Cerebro y conducta: un enfoque neurocientífico/psicofisiológico