About the Journal

Focus and Scope

Trenden Journal is published by Trendenlab (https://trendenlab.com/) and Editum (www.um.es/web/editum/). This research group is composed of professors and researchers affiliated with the Faculty of Communication and Documentation at the University of Murcia, with prior professional experience in the field of comprehensive communication and social research.

Trenden Journal publishes the following:

  • Research articles: original, innovative, and unpublished contributions derived from scientific research, considered worthy of dissemination within the academic community. The maximum length of these texts is 10,000 words.
  • Review articles: contributions that offer an up-to-date and critical analysis of a phenomenon related to social communication, based on a review of existing research. Meta-analyses and uncritical compilations of previously published research that do not make significant or novel contributions to the state of the art are excluded. The maximum length is 10,000 words.
  • Book reviews: the maximum length is 500 words. Reviews should cover works of relevance and objective interest within the scope of the journal.

Trenden Journal prioritizes research conducted in Spain and Latin America. Articles with multidisciplinary and interdisciplinary approaches, original approaches, and rigorous and innovative contributions at the theoretical, methodological or analytical level are particularly welcome.

The areas of interest of the journal are the same as those of Trendenlab, our Corporate Communication and Consumption Research Group, and include studies on Advertising; Public Relations; Consumption; Branding; Corporate Identity and Visual Identity; Consumption Trends; Communication Strategies; Advertising Creativity; Mass Culture; Advertising Discourse; Propaganda; Advertising Semiotics; Artificial Intelligence, as well as all approaches that promote productive dialogue between researchers and social agents in the field of social communication.

Peer Review Process

This journal uses a double-blind peer review system, following standard academic publication procedures. Each article is evaluated by two independent reviewers, ensuring the anonymity of authors and reviewers.

Date of Publication

Trenden Journal is published once a year in June. The journal uses a rolling publication model, by which accepted articles are published online as soon as the review and editing process is complete, without waiting for the formal issue deadline (May 31).

Anti-Plagiarism Policy

Trenden Journal maintains a strict commitment to detecting plagiarism in all received articles. Texts are systematically reviewed using Turnitin plagiarism detection software prior to publication.

Sponsorship

Format

Trenden Journal is published exclusively online. To allow for hypertext links and automatic content processing, all articles are available in PDF and HTML formats.

Ethical Aspects

Trenden Journal follows international standards and codes of ethics (like the Code of Conduct and the Best Practices Guidelines for Journal Editors from the Committee on Publication Ethics, COPE).

Regulations on the use of artificial intelligence in the processes of writing, editing, reviewing, and reusing content must be clear, ensuring that AI tools are used responsibly and respecting the principles of transparency and data confidentiality.

Photographs on the web 

Cover Photo Nº1: photo of Trung Nhan Tran in Unsplash