Exploring the dynamics of sports culture in Pakistan: A qualitative study
Abstract
The importance of sports and physical activities is understood in all kinds of societies around the globe. The current study aimed to understand the dimensions of physical culture in Pakistan (a developing country that is not well-renowned in the context of sporting identity) that need to be addressed earlier. A qualitative study was conducted with 26 experts (athletes, journalists, sports managers, and sociologists) to discuss the research questions about the characteristics of the sports culture of Pakistan and the factors affecting it. The study identified socio-cultural factors (age, gender, demography), economic factors (facilities, social status, unemployment), and personal factors (enjoyment, physical fitness, social interaction, hobby) as characteristics of sports culture. Additionally, national culture, celebrity culture, and family culture were found to significantly affect Pakistani sports culture.
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