Tiendas de conveniencia localizadas en estaciones de servicio: un nuevo formato comercial para nuevos usos del territorio

Authors

  • José Miguel Mira Bernabeu
  • Alberto Moreno López
  • Ana Espinosa Seguí
Keywords: forecourt retailing, convenience store, impulse consumption, commercial format

Abstract

Changes in the consumption habits, pace of life and the new relationship between the society and the territory have provoked a large transformation of the retail scene along the last years. Forecourt retailing has become one of the emerging and growing channel of sales, based on new services not related to low prices and wide assortment. The longer business hour and the proximity to the customer, measured in time and physic distance have encouraged that a number of clients go shopping for impulse products to forecourt retailing stores.

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How to Cite
Mira Bernabeu, J. M., Moreno López, A., & Espinosa Seguí, A. (2009). Tiendas de conveniencia localizadas en estaciones de servicio: un nuevo formato comercial para nuevos usos del territorio. Geography Papers, (49-50), 101. Retrieved from https://revistas.um.es/geografia/article/view/92411
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