LA DIVERSIFICACIÓN EN EL MEDIO RURAL COMO FACTOR DE DESARROLLO

Abstract

The diversification of agrarian rents is considered as one of the fundamental ways to get the development of numerous European rural spaces and, in a very particular way, of those that specificely need a reactivation motor beyond the traditional activities of the means due to their situation. Among the range of possiblilities, given the failure of the exogenous investments, tourism is one of the instruments to which bigger effectiveness is granted because it can agglutinate the local synergies. It is verified this way when revising different documents coming from European instances, in which a clear bet appears for this activity, thanks to the multiplicity of its benefits toward other sectors of the economy, toward the infrastructures and, what is really important for the population of these spaces, toward employment. The authentic challenge, for those who have in its hands the elaboration and later commercialization of the different products that are included under the «umbrella» Rural Tourism, consists of granting them an image whose sign of identity is the Quality. Quality that should be in the space, because of not being this way the sustainability of the product and, what can be more serious, of the means, they would finish being destroyed.