VEGA NUÑEZ, Francisco; ANDREU SIMÓ, Luisa; CURRÁS PÉREZ, Rafael. Is sports sponsorship effective? Effects on brand equity and engagement on Twitter. SPORT TK-EuroAmerican Journal of Sport Sciences, [S. l.], v. 14, p. 53, 2025. DOI: 10.6018/sportk.595731. Disponível em: https://revistas.um.es/sportk/article/view/595731. Acesso em: 2 nov. 2026.