GIAKONI, Frano; LÓPEZ, María; SEGADO, Francisco; MANZANARES, Aarón; MÍNGUEZ, Javier. An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers’ gaze, cognitive and emotional responses. SPORT TK-EuroAmerican Journal of Sport Sciences, [S. l.], v. 11, p. 21, 2022. DOI: 10.6018/sportk.485921. Disponível em: https://revistas.um.es/sportk/article/view/485921. Acesso em: 12 sep. 2026.