ALGUACIL, M.; PARRA-CAMACHO, D.; MUNDINA, C. Brand personality to enhance loyalty in sports services: the role of congruence. SPORT TK-EuroAmerican Journal of Sport Sciences, [S. l.], v. 8, n. 1, p. 51–56, 2019. DOI: 10.6018/sportk.362321. Disponível em: https://revistas.um.es/sportk/article/view/362321. Acesso em: 2 nov. 2026.