DEVELOPMENT OF AN INDEX TO ASSESS THE BRAND IMAGE OF TOURIST DESTINATIONS

  • Jesús Varela Mallou
  • Alberto García Carreira
  • Vicente Manzano Arrondo
  • Antonio Rial Boubeta
Keywords: tourism, brand image, consumer behaviour, multivariate analysis

Abstract

A destination’s image constitutes a central factor in the different models that analyze travel decision-making and its selection (Moutinho, 1984; Chon, 1990; Baloglu & McCleary, 1999). The studies consulted suggest that destinations with a positive image will have a higher probability of being considered and finally chosen in the selection process. The aim of this study is to propose a methodology for measuring brand image as an entirely psychological construct, deriving from the subjects’ perceptions of its component attributes. To develop and evaluate this measure, we analyzed the results of a survey of 916 tourists.

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Author Biographies

Jesús Varela Mallou
Universidad de Santiago España
Alberto García Carreira
Universidad de Santiago España
Vicente Manzano Arrondo
Universidad de Sevilla España
Antonio Rial Boubeta
Universidad de Santiago España
How to Cite
Varela Mallou, J., García Carreira, A., Manzano Arrondo, V., & Rial Boubeta, A. (1). DEVELOPMENT OF AN INDEX TO ASSESS THE BRAND IMAGE OF TOURIST DESTINATIONS. Anales De Psicología / Annals of Psychology, 22(1), 155-160. Retrieved from https://revistas.um.es/analesps/article/view/26691
Section
Methodology